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吳佛旋 | 28th Jun 2012 | 推薦 | (17 Reads)

The power of the icon, logo, banner can talk many things and even give a  lot of the power.
In an USA  cash note, there are many symbol representing of the powers and fortunes from the ancient culture.
When a person wear the uniform of coca cola, that means that person accept the American culture.


subliminal

In the uniform, else of the clothing design, materials, smart outlook, confortable cutting, there are needed to add also the psychology element: subliminal.

The subliminal symbol can add into the graphic design of the uniform. For example, the FedEx people, who is a very famous logistics company. In their uniform, it adds also their logo, FedEx. And that logo FedEx hidden an arrow between the letters e and x. Such arrow mean transportation, logistics, and even the meaning of follow-me. FedEx uniform is a typical good sample of using the uniform power plus the subliminal psychological power. When any security guard see the FedEx people, their filtering mechanism would shift to the co-operation instead of checking over.