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吳佛旋 | 30th Jun 2012 | 推薦 | (40 Reads)

The sponsorship to the Olympic game uniform is one of the common ad in most of the sport game. The image of the sport people is better than the movie stars. So, the ad in their uniform is more convinciable.

The following photos are the Olympic representatives from China, they are taking the uniform sponsored from Nike and even take the photo with the professional photographers. Where are all for the ad from Nike. In the photo we can also see the power of uniform too. If there are only the smart casual clothes, the power would not released well. When there is in the uniform and even from a group, then, the convincing power is big.


Since the 1984 when China Mainland started to re-join the Olympic, the uniform design is different per Olympic games:
1984: the uniform is a power symbol
1988: uniform add more modernized and fashion element
1992: uniform upgrade to be a ad media
1996  sport person make the uniform like fashion show they are partially being a model
2000: uniform make to be more charming and charisma
2004: many international sport brands want to sponsor the sport people uniform, Nike, Addadis, Li Ning etc due to China winning more and more sport awards
2008: Won most of the gold award, China uniform being the most valuable ad media especially for the sport brands

more uniforms:http://www.uniform-standard.com